quarta-feira, 20 de outubro de 2010

DIGITAL NATIVES DON'T TRUST NEWSPAPERS BRANDS SAYS FRENCH STUDY

"In an intensive, three-month study of the media and social habits of 100 consumers between the ages of 18 and 24, BVA found that this generation, which it dubbed “Digital Natives,” doesn’t trust authority, doesn’t want anyone telling them what to think and doesn’t like to pay full retail prices" (Newsosaur).

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